Customer Engagement Analysis of Experiential Quality Through Destination Halal Authenticity Congruence (DHAC)
DOI:
https://doi.org/10.37826/icmc.v3i.498Keywords:
Destination halal authenticity congruence, Customer engagement, Experiential qualityAbstract
Halal Tourism is tourism that is carried out by adhering to Islamic values, but halal tourism destinations are not limited to Muslim countries, Halal tourism can be carried out anywhere, including in Non-Muslim Countries, but the conditions and rules still use Islamic law. By implementing Halal Tourism, tourists will get 3 benefits at once, namely Pleasure, Health and Worship. This study aims and focuses on customer engagement analysis on experiential quality through Destination Halal Authenticity Congruence. The subjects of this research are Muslim tourists visiting Central Java. This research was conducted using 385 respondents taken from 5 tourist destinations in Central Java, namely Borobudur Temple, Prambanan Temple, Merapi Merbabu Nature Tourism, Semarang Old Town and Solo Kasunanan Palace. Data processing with SmartPLS. The results of this study found that destination halal authenticity congruence significantly mediates the relationship between customer engagement and experiential quality.
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Wirtz J, Mattila AS, Tan RLP. 2000. The moderating role of targetarousal on the impact of affect on satisfaction: an examination in the context of service experiences. Journal of Retailing 76(3):
Wong IA (2011) Using destination attributes to promote event travel: the case of Macau.Journal of Convention & Event Tourism 12: 241–252.
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Wu, Li (2017). A Study of Experiential Quality, Perceived Value, Heritage Image, Experiential Satisfaction, and Behavioral Intentions for Heritage Tourists.
Aaker, D. A. (2017). Manajemen Ekuitas Merek : Memanfaatkan Nilai Dari Suatu Merek. (A. Ananda, Ed.). Jakarta: Penerbit Mitra Utama.
Abbas, A. K., Lichtman, A. H. dan Pillai, S. 2012. Cellular and Molecular Immunology.7th ed. United States
Abdulwahab. (2016). Journal of Entrepreneurship & Organization Management. Compare the Characteristics of Male and Female Entrepreneurs as Explorative Study, Vol. 5(4).
Abdulwahab, M. H., & Al-damen, R. A. (2015). The Impact of Entrepreneurs‗ Characteristics on Small Business Success at Medical Instruments Supplies Organizations in Jordan. International Journal of Business and Social Science, Vol 6 No.8 , ISSN 2219-1933.
Abbott, 2015. Creatinine/Crea, Abbott Point of Care Inc, USA, p: 1-6.
Abirami, K., Baskaran, V., Simhachalam, P., Venkatesan, K., & Singh, D. R. (2018). Molecular characterization of Asplenium nidus L.-A potential ornamental fern species from Andaman. Agricultural Science Digest-A Research Journal, 38(4), 265-269.
Agus, Sulastiyono. (2011). Manajemen Penyelanggaraan Hotel. Bandung: Alfabeta.
Ahmet Usakli, et al ( 2011). Brand personality of tourist destinations: An application of ideal self sub brand congruity theory. Journal homepage:www.elsevier.com/locate/tourman. doi:10.1016/j.tourman.2010.06.006
Aksoy, L., Buoye, A.,Aksoy, P., Lariviere, B., dan Keiningham, T.L (2013). A Cross- national investigation of the satisfaction and loyalty linkage for Mobile telecommucations services across eigth Countries, Journal of Interactive Marketing, 27(1), 74-82.
Anastasopoulos PG. 1992. Tourism and attitude change: Greek tourists visiting Turkey.
Annals of Tourism Research 19(4):629–642.
Anderson, E.W., C. Fornell, and S.K. Mazvancheryl (2004), ―Customer Satisfaction and Shareholder Value‖, Journal of Marketing, Vol 68 (October), pp. 172-185.
Arnould, E. J., & Price, L. L. (2000). Authenticating acts and authoritative performances: Questing for self and community. In S. Ratneswar, D. G. Mick, & C. Huffman (Eds.). The why of consumption: Contemporary perspectives on costomer motives (pp. 140–163). New York, NY: Routledge. Anteseden, dan Konsekuensi. Jurnal Akademi Ilmu Pemasaran, 45 (3)
Dev, C.S., Brown, J.R., Zhou, K.Z., 2007. Global brand expansion: how to select a market entry strategy. Cornell Hotel Restaur. Adm. Q. 48 (1), 13–27.
Dewey, John (1961). Democracy and Education. United States. Tersedia dalam: wikisource.
Dick, A.S. and basu, K. (1994)‗ Customer Loyalty : toward and integrated conceptual framework‗,journal of the academy of marketing science, 22(2): 99-113.
Dick dan Basu, 2014 Customer Loyalty : Toward an Integrated Conceptual Framework‖, Journal of The Academy Marketing Science, Vol.22, p.99-113.
Girish, V. G., and C. F. Chen. 2017. ―Authenticity, Experience, and Loyalty in the Festival. Context: Evidence from the San Fermin Festival, Spain.‖ Current Issues in Tourism 20 (15): 1551–56.
Godin G, Kok G. 1996. The theory of planned behavior: a review of its applications to health-related behaviors. American journal of health promotion 11(2): 87–98.
Gonzalez-Jimenez (2019). How Independence and Interdependence Moderate the Self- Congruity Effect on Brand Attitude: A Study of East and West. © 2019 Elsevier. Reproduced in accordance with the publisher's self-archivingpolicy http://hdl.handle.net/10454/13921
Ghozali, Imam dan Hengky Latan 2015. Partial Least Squares: Konsep, Teknik, dan Aplikasi Menggunakan Program SmartPLS 3.0 untuk Penelitian Empiris. Semarang: Badan Penerbit Universitas Diponegoro.
Kotler dan Gary Amstrong. (2016). Dasar-dasar Pemasaran.Jilid 1, Edisi Kesembilan.Jakarta: Erlangga. p125
Kotler, Philip and Gary Amstrong. (2016). Prinsip-prinsip Pemasaran. Edii13. Jilid 1. Jakarta:Erlangga
Lscerblanc, M. (2003). Tourist characteristics and their interest in attending festivals & events: an anglophone/ francophone case study of New Brunswick, Canada. Event Management, 8(4),
MacCannell, D. (1973). Staged authenticity: Arrangements of social space in tourist settings. American Journal of Sociology, 79(3), 589–603.
M. D. Revindo, S. Sabrina, M. Sowwam (2020). Dampak Pandemi Covid-19 Terhadap pariwisata Indonesia : Tantangan, Outlook & Respon Kebijakan. Pusat Kajian Iklim Usaha & GVC-
Mahjoub, H., KordNaeij, A., & Moayad, F. M. (2015). The Effect of Self-Congruency on Customer Behavior and Involvement. International Journal of Marketing Studies. https://doi.org/10.5539/ijms.v7n3p139
Manouchehr Jahanian, Sahar Movahedi (2019). Tourist Perception of Waqf as Spiritual heritage in Iran. International Journal of Tourism and Spirituality. In Islamic terms, Waqf means the preserve and maintenance of properties and assets and to use them exclusively for the
Novius, A. (2017). Analisis Pengaruh Kebijakan Dividen (Dividend Payout Ratio Dan Dividend Yield) Terhadap Volatilitas Harga Saham (Studi Empiris Pada Perusahaan Kelompok Lq45 Yang Terdaftar Di Bei). Jurnal Al-Iqtishad, Edisi 13 Volume I .
Nurhasanah, (2019), Pengaruh Customer Engagement Terhadap Customer Loyalty (Studi Kasus pada Pelanggan Bukalapak di Kota Bandung)
Oh H. 2000. The effect of brand class, brand awareness, and price on customer value and behavioral intentions. Journal of Hospitality& Tourism Research 24(2): 136–162.
Oliver, R. L. (1999). Dimana Loyalitas Konsumen? The Journal of Marketing, 63 , 33– 44.
Steven Walden, Customer Experience management Rebooted, ISBN 978-1-349 -94904-5 ISBN 978-1-349-94905-2 (eBook), DOI 10.1057 / 978-1-349 -94905-2,
Sunderland, Alan, et al. (2018). Arm Function After Stroke. An Evaluation Of Grip Strength As A Measure Of Recovery And A Prognostic Indicator. Journal of Neurology, Neurosurgery, and
Supphellen M, Nygaardsvik I. 2002. Testing country brand slogans: conceptual development and empirical illustration of a simple normative model. Brand Management 9(4): 385–395.
Sutojo dan Kleinsteuber, 2012, Strategi Manajemen Pemasaran, Cetakan Pertama, Damar Jakarta.
Wirtz J, Mattila AS, Tan RLP. 2000. The moderating role of targetarousal on the impact of affect on satisfaction: an examination in the context of service experiences. Journal of Retailing 76(3):
Wong IA (2011) Using destination attributes to promote event travel: the case of Macau.Journal of Convention & Event Tourism 12: 241–252.
Wong, et al ( 2018 ). The boundary condition of travel satisfaction and the mediating role of destination image: The case of event tourism. Journal of Vacation Marketing 1– 18.
Wu, Li (2017). A Study of Experiential Quality, Perceived Value, Heritage Image, Experiential Satisfaction, and Behavioral Intentions for Heritage Tourists.
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2023-05-16
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