Health Communication in Sonar (Song Information and Reports) Events at Sonora 93.3 FM Radio Bandung
Abstract
The role of radio has undergone significant developments and changes. One example is Radio Sonora 93.3 FM Bandung. Radio Sonora is a radio that dares to raise the theme of health on one of its radio programs. With this theme, Radio Sonora shows concern for the dynamics of public health. On Radio Sonora, health messages were inserted in the show SONAR (Song Information and Reports). Through this event, listeners will get entertainment through songs and health information packaged attractively. SONAR listeners will feel free to listen to the various entertainments and be educated through the health information they convey. SONAR collaborates with several well-known hospitals in Bandung to make the information presented more convincing and exciting. This study describes how Sonora radio communicates health messages through sonar shows. This research used health communication theory as a basis and was developed through the concept of promoting health programs using radio media. The approach used is qualitative research with a case study method. The subject in this study was Radio Sonora. This research paradigm uses constructivism and descriptive methods. The results of this study show that the SONAR program is carried out with a persuasive approach that emphasizes the character of broadcasting that can persuade broadcast material by combining entertainment with health topics currently popular in the community. The conclusion and benefit of this study are that viewers get better, directed, and direct health knowledge from experts.
References
Dominica, L., Fauziah, L., & Pramesti, A. I. (2021). Proses Pendirian Radio Komunitas Suara Edukasi oleh Universitas Muhammadiyah Yogyakarta di Kulon Progo di Masa Pandemi Covid-19. Jurnal Audiens, 2(2), 267–278. https://doi.org/10.18196/jas.v2i2.11800
Dwinta, E., Estiningsih, D., Nurinda, E., Kusumawardani, N., Fauzi, R., Fatmawati, A., & Susiasana Wulandari, A. (2021). Peningkatan Pengetahuan Dan Kepedulian Kesehatan Masyarakat Terhadap Resistensi Antimikroba Dengan Media Komunikasi Radio. EDUKASI DAN PENGABDIAN MASYARAKAT, 1(1). Retrieved from http://journal.ukrim.ac.id/index.php/Epmas/article/view/218
Fatmawati, F. M., & Amirullah, A. (2019). Radio Suara Bersatu Sinjai 2003-2018. PATTINGALLOANG, 6(1), 1–13. https://doi.org/10.26858/PATTINGALLOANG.V6I1.10418
Liliweri, A. (2013). Dasar-Dasar Komunikasi Kesehatan. Jakarta: Pustaka Pelajar.
Menawati, T., & Kurniawan, H. (2015). Pentingnya Komunikasi Dalam Pelayanan Kesehatan Primer. Jurnal Kedokteran Syiah Kuala, 15(2), 120–124. Retrieved from http://www.jurnal.unsyiah.ac.id/JKS/article/view/3264
Miniyati, A. (2017). Peran Siaran Woman Update Di Db Radio Cirebon Dalam Memberikan Informasi Dan Hiburan Khusus Wanita (Studi Program Acara Woman Update). Retrieved from http://repository.syekhnurjati.ac.id
Nofrizal, W. A., & Delliana, S. (2021). Communication Strategy of Content Collision Agency in Promoting the Blibli.com Brand. Journal of Management and Business Review, 18(2), 182–192. https://doi.org/10.34149/JMBR.V18I2.245
Octavia, D., & Fadilla, A. N. (2017). Perancangan Kampanye Sosial Pencegahan Kanker Serviks Terhadap Remaja Wanita Di Kota Jakarta. Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, Dan Periklanan, 2(02), 200–215. https://doi.org/10.25124/DEMANDIA.V2I02.935
Pavitasari, S. P., Fadilah, E., & Kusmayadi, I. M. (2019). Persepsi Khalayak Terhadap Radio Komunitas Kampus 107.8 Mandalla FM. Jurnal Kajian Jurnalisme, 3(1), 95–106. Retrieved from http://journal.unpad.ac.id/kajian-jurnalisme/article/view/22451
Prasanti, D. (2018). Hambatan Komunikasi Dalam Promosi Kesehatan Program Keluarga Berencana ( Kb ) Iud Di Bandung. Jurnal Ilmiah Kesehatan Keperawatan, 22(1), 52–63. Retrieved from file:///C:/Users/user/Downloads/1146-5179-2-PB.pdf
Prasanti, D., & Fitriani, D. (2017). Membangun Ketahanan Informasi Nasional dalam Komunikasi Kesehatan bagi Kalangan Perempuan Urban di Jakarta. Jurnal Ketahanan Nasional, 23(3), 338–358. https://doi.org/10.22146/JKN.28184
Prasetyo, H. (2019). Upaya Mempertahankan Bisnis Radio Siaran Di Era Kemajuan Teknologi Informasi (Studi Pada Empat Perusahaan Radio Siaran di Kabupaten Kebumen). Fokus Bisnis : Media Pengkajian Manajemen Dan Akuntansi, 18(2), 50–57. https://doi.org/10.32639/FOKUSBISNIS.V18I2.332
Retta, K., Saragih, M., Purba, F., Sipayung, T., Ekonomi, F., & Simalungun, U. (2021). Strategi Komunikasi Penyiar Radio KARINA Pematangsiantar Dalam Program Nostalgia. Manajemen : Jurnal Ekonomi, 3(2), 187–195. https://doi.org/10.36985/MANAJEMEN.V3I2.132
Sasadhara Sasmita, N., Isnaini , S., & Wahyudi, I. (2021). NHS International Hospital Branding Image Strategy Through Integrated Marketing Communication. Jurnal Spektrum Komunikasi, 9(2), 180-194. https://doi.org/10.37826/spektrum.v9i2.194
Setyabudi, R. G., & Dewi, M. (2017). Analisis Strategi Promosi Kesehatan dalam Rangka Meningkatkan Kesadaran Hidup Sehat oleh Rumah Sakit Jiwa Daerah Dr. RM. Soedjarwadi Provinsi Jawa Tengah. Jurnal Komunikasi, 12(1), 81–100. Retrieved from https://journal.uii.ac.id/jurnal-komunikasi/article/view/9935/7907
Sonora Bandung. (2021). Retrieved from http://www.sonorabandung.com/
Sugiyono. (2017). Metode Penelitian Kualitatif. Bandung: Alfabeta.
Ulfa, E. M. (2016). Strategi Radio untuk Membangun Masyarakat Berjaringan: Studi Kasus Penggunaan Sosial Media di Suara Surabaya Media. Jurnal Pekommas, 1(2), 207–220.
Wahyudin, U. (2017). Membangun Model Kampanye Komunikasi Kesehatan PHBS Di Jawa Barat. JIPSI - Jurnal Ilmu Politik Dan Komunikasi UNIKOM, 6. Retrieved from http://jipsi.fisip.unikom.ac.id/jurnal/membangun-model-kampanye.4c
Yusnita, R. (2012). Hubungan Komunikasi Teurapetik Bidan Dengan Kecemasan Ibu Bersalin Di Ruang Kebidanan Dan Bersalin Rumah Sakit Umum Daerah Kabupaten Pidie. Jurnal Kesehatan Masyarakat.
Copyright (c) 2022 Jurnal Spektrum Komunikasi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
