Marketing Communication Barriers in Computer Mediated Communication with Chat Features in E-commerce Applications
DOI:
https://doi.org/10.37826/spektrum.v11i4.618Keywords:
Computer Mediated Communication, E-commerce, Chat Feature, Marketing CommunicationAbstract
The role of media connected to the internet has resulted in many changes, especially in the communication process through this media. Communication carried out through e-commerce is a form of computer-mediated communication, abbreviated as CMC, which is a communication process between two or more people via digital or computerized channels. This was stated by Carr (2021:4) that CMC is a process of exchanging meaning between two or more humans via digital channels. Barriers to marketing communication in CMC that occur through the seller's chat feature on the Shopee application show that there is the use of more than one account by the buyer, there is paralanguage in communication in the form of information from the seller to the buyer, the use of emoticons and emojis and stickers as communication which is considered a representation of feelings in nature. temporary or small talk, light interactions in the form of words of encouragement from buyers to sellers, phatic communication, communication that moves using other applications, information extraction carried out by sellers by looking for information about buyers who make large purchases, limited identification because only can see the name the buyer uses and how the buyer uses words or sentences in the conversation text and does not use the real name on the buyer's account.References
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https://seller.shopee.co.id/edu/article/10528
Kartini Rosmalah, & Agustianingrum, S. (2021). The Effectiveness of Ruangguru Instagram Account Message as Digital Marketing Communication. Jurnal Spektrum Komunikasi, 9(2), 162-179. https://doi.org/10.37826/spektrum.v9i2.124
Kotler, P. & Keller, KL. (2012). Marketing management. New York: Prentice Hall.
Caleb T. Carr. (2021). Computer-Mediated Communication A Theoritical and Practical Introduction to Online Human Communication. UK. Rowman & Littlefield
Elena Giannoulis dan Lukas R.A. Wilde. (2020). Emoticons, Kaomoji, and Emoji The Transformation of Communication in the Digital Age. 2 Park Square, Milton Park, Abigdon, Oxon, OX144RN. Routlage
Ellison, N. B., & boyd, d. (2013). Sociability through social network sites. In W. H. Dutton (Ed.), The Oxford handbook of Internet studies (pp. 151–172). Oxford University Press
Garret, Jesse James. (2011). The Elements of User Experience: second edition- eser centered design for the web and beyond. USA: Jesse James Garret. Innovative Apllications and Devices. Berkeley: New Riders.
Kraft, Christian. (2012). User Experience Innovation: User Centered Design That Works. New York: Apress.
Motion, Judy. Roberth L.Heath and Shirley Leitch. Social Media and Public Relations: Fake Friends and powerful publics.
Moule, Jodie. (2012). Killer UX Design. USA: SitePoint.
Rayport, Jeffrey. F. Bernard J. Jaworski. (2001). E-commerce. USA: McGraw- Hill.
Roth D. Lucas. (2017). Introduction E-commerce: Introduction to E- commerce, easy course for understanding e-commerce, system and forms of e-commerce, the system of electronic payments, data protection and digital signature. USA : Lucas D. Roth
S. T., Carr, C. T., Spottswood, E. L., & Ami- chai-Hamburger, Y. (2011). The effect of feed- back on identity shift in computer-mediated communication Media Psychology, 14(1), 1–26.
Saffer, Dan. (2010). Designing for Interaction, Second Edition: Creating
Tracy, Sarah J. (2013). Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact. USA: Wiley Blackwell
Walther, J. B., & D’Addario, K. P. (2001). The im- pacts of emoticons on message interpretation in computer-mediated communication. Social Sci- ence Computer Review, 19(3), 324–347.
https://seller.shopee.co.id/edu/article/10528
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Published
2023-12-30
How to Cite
Marshelia Gloria Narida. (2023). Marketing Communication Barriers in Computer Mediated Communication with Chat Features in E-commerce Applications. Jurnal Spektrum Komunikasi, 11(4), 508–523. https://doi.org/10.37826/spektrum.v11i4.618
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