The Role of Marketing Performance And Product Innovation on Competitive Advantage in Klambir V Village, Deli Serdang Regency

Abstract

This research was conducted in the village of Klambir V Kebun, Deli Serdang district, in this study using quantitative methods, with research methods using primary and secondary data. The calculated t value of marketing performance is 0.722 > 1.316 (n-k 30-4 = 26 at 0.05/ 5%) and significant 0.477 > 0.05, so Ha is accepted and Ho is rejected, then marketing performance has no effect and is not positive and not significant on competitive advantage, the calculated t value of marketing performance is 0.252 > 1.316 (n-k 30-4 = 26 at 0.05/ 5%) and significant 0.803 > 0.05, so Ha is accepted and Ho is rejected, so product innovation has no effect and is not positive and not significant to competitive advantage. This means that in the village of Klambir V the products that are there cannot be considered as an advantage, but there is still a lack of processing, both in terms of innovation or the form of a product, which cannot be considered as an advantage in the village of Klambir v.