Customer Engagement Analysis of Experiential Quality Through Destination Halal Authenticity Congruence (DHAC)


  • Slamet Widodo Universitas Sumatra Utara
  • Arlina Nurbaity Lubis Universitas Sumatra Utara
  • Prihatin Lumbanraja Universitas Sumatra Utara



Destination halal authenticity congruence, Customer engagement, Experiential quality


Halal Tourism is tourism that is carried out by adhering to Islamic values, but halal tourism destinations are not limited to Muslim countries, Halal tourism can be carried out anywhere, including in Non-Muslim Countries, but the conditions and rules still use Islamic law. By implementing Halal Tourism, tourists will get 3 benefits at once, namely Pleasure, Health and Worship. This study aims and focuses on customer engagement analysis on experiential quality through Destination Halal Authenticity Congruence. The subjects of this research are Muslim tourists visiting Central Java. This research was conducted using 385 respondents taken from 5 tourist destinations in Central Java, namely Borobudur Temple, Prambanan Temple, Merapi Merbabu Nature Tourism, Semarang Old Town and Solo Kasunanan Palace. Data processing with SmartPLS. The results of this study found that destination halal authenticity congruence significantly mediates the relationship between customer engagement and experiential quality.


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