Constructions of Youth Identities in Youtube

Textual Analysis of “Kids Jaman Now” Content on the Ecko Show and Fikrifadlu's YouTube Channel

Authors

  • Syafrida Nurrachmi Febriyanti Prodi Ilmu Komunikasi, UPN Veteran Jawa Timur

DOI:

https://doi.org/10.37826/spektrum.v8i2.107

Keywords:

Youth, Identity, YouTube, Textual Analysis

Abstract

Youth is the most unique stage of development, full of dynamics and problems throughout human life. During this period there were fundamental changes from various aspects, including biological, cognitive and social. Young people in the digital era are trying to find their identity through social media, including YouTube. An interesting phenomenon is the emergence of viral content entitled “Kids Jaman Now”. This study aims to see how the identity of young people is constructed through the contents of "Kids Jaman Now" on the YouTube channel of Ecko Show and Fikrifadlu. Researchers use textual analysis which aims to make it easier to interpret text as a social reality that has and produces meaning. The results of this study indicate that the content leads to the formation of negative youth identities as narcissistic and individualistic generations, the hedonism generation, the decline in moral values ​​and the emergence of the LGBT phenomenon.

Keywords: Youth, Identity, YouTube, Textual Analysis

References

Amalia, Ellavie Ichlasa. (2016). Remaja Jauh Lebih Suka YouTube Ketimbang TV, http://teknologi.metrotvnews.com/news-teknologi/gNQ6Qyab-remaja-jauh-lebih-suka-YouTube-ketimbang-tv, diakses 20 Mei 2019

Anonim. (2017) Sosok Ecko Show, Rapper di Balik Lagu 'Kids Jaman Now', https://kumparan.com/@kumparanhits/sosok-ecko-show-rapper-di-balik-lagu-kids-jaman-now, diakses 21 Mei 2019

Deviyanthi, Ni Wayan Viola, dkk. (2017). Representasi Gaya Hidup Remaja pada Vlog Awkarin Berjudul Tahun Baruan di Bali Bersama Anya Geraldine https://ojs.unud.ac.id/index.php/komunikasi/article/view/35282, diakses 30 Jan 2020

Djoko, Pakde. (2018). Guru dan Murid Zaman Now. https://indonesiana.tempo.co/read/122461/2018/02/07/jokodwie70/guru-dan-murid-zaman-now, diakses 30 Jan 2019

Erikson, E. H. (1968). Identity: Youth and Crisis. New York: W.W. Norton & Company, Inc.

Flew, T. (2002). New Media: An Introduction. Melbourne: Oxford University Press.

Hall, Stuart. (1997). Representation’s Meaning. Jakarta: Gramedia

Kartika, Unoviani. (2014). Fenomena “Cabe-cabean”, Hasil Perubahan Perilaku Seks Remaja, https://lifestyle.kompas.com/read/2014/04/04/1504102/ Fenomena.Cabe-cabean.Hasil.Perubahan.Perilaku.Seks.Remaja, diakses 30 Jan 2019

Kasali, Rhenald. (1998). Membidik Pasar Indonesia: Segmentasi, Targeting, dan Positioning. Jakarta : Penerbit PT Gramedia Pustaka Utama

Monks, F.J., dkk., (1999). Psikologi Perkembangan Pengantar dalam Berbagai Bagiannya. Yogyakarta: Gajah Mada University Press

Muttaqin, Darmawan dan Endang Ekowarni. (2016). Pembentukan Identitas Remaja di Yogyakarta. Jurnal Psikologi, 43(3), 231–247 https://journal.ugm.ac.id/jpsi/article/view/12338/15823, diakses 30 Jan 2019

Putri, Gloria Setyavani. (2017). Adakah Kebenaran dalam Istilah "Generasi Micin"?, https://sains.kompas.com/read/2017/10/26/190800523/adakah-kebenaran-dalam-istilah-generasi-micin-, diakses 30 Jan 2019

Santrock, J. W. (2011). Life-span development. New York: McGraw-Hill

Sarwono, S. W. (2013). Psikologi remaja, edisi revisi. Jakarta: Rajawali Pers

Schwartz, S. J., Zamboanga, B. L., Meca, A., & Ritchie, R. A. (2012). Identity around the world: An overview. New Directions for Child and Adolescent Development, (138), 1–18. http://doi.org/10.1002/cad.20019, diakses 30 Jan 2018

Strangelove, Michael. (2015). Post-TV: Piracy, Cord-Cutting, and the Future of

Suardiman, S. P. (2011). Psikologi usia lanjut. Yogyakarta: Gadjah Mada University Press. Yoder, A. E. (2000). Barriers to ego identity status formation: A contextual qualification of Marcia’s identity status paradigm. Journal of Adolescence, 23(1), 95–106. http://doi.org/10.1006/jado.1999.0298, diakses 30 Jan 2018

Suprihatin. (2019). Identitas Diri Perempuan di Facebook. Jurnal Spektrum Komunikasi, 7(1), 62-77. https://doi.org/10.37826/spektrum.v7i1.30

Tamburaka, Apriadi. (2013). Literasi Media: Cerdas Bermedia Khalayak Media Massa. Jakarta: PT Rajagrafindo Persada.

Wijanarko, Yusuf. (2017). Kids Zaman Now Generasi Paling Bodoh, http://www.pikiran-rakyat.com/hidup-gaya/2017/12/05/kids-zaman-now-generasi-paling-bodoh-415267. Diakses 3 April 2019

Zaenuri, Melfin. 2014. Narsis dan Gaya Hidup Remaja. https://www.kompasiana.com/melfinzaenuri/54f97fd1a3331142038b5159/narsis-dan-gaya-hidup-remaja. Diakses 30 Maret 2019

Published

2020-12-18

How to Cite

Febriyanti, S. N. (2020). Constructions of Youth Identities in Youtube: Textual Analysis of “Kids Jaman Now” Content on the Ecko Show and Fikrifadlu’s YouTube Channel. Jurnal Spektrum Komunikasi, 8(2), 114–126. https://doi.org/10.37826/spektrum.v8i2.107