Greed in the Film "Parasite"
DOI:
https://doi.org/10.37826/spektrum.v8i1.60Keywords:
Film, greed, representation, visual analysis, ParasiteAbstract
This article discusses the moral message associated with greed in the Parasite movie. This South Korean-language artwork was chosen because it is the best film in the world by the Academy Awards or Oscar 2020. In 2019, this Bong Joon-Ho's work won Palme d'Or in the 72nd Cannes Film Festival. At the same time, he received an appreciation of eight minutes of a standing ovation from the audience. In January 2020, the movie which originally called Gisaengchung won Best Foreign Language Film at the Golden Globe Awards and Cast in a Motion Picture at the Screen Actors Guild Award. Not only those things, but the movie's track record is also even more interesting because it won the Best Film Not in the English Language in the British Academy of Film and Television Arts 2020, along with a series of awards at other international events. A number of articles discuss the aspects of social inequality shown in this movie. In fact, as a work of art, moral messages in a cinematic product can be diverse and can be examined from a variety of perspectives. This research relies on representation theory that refers to the concept of greed in Islamic and Christian perspectives, as stated in the interpretation of the Holy Qur'an and the Bible. The method used is qualitative with a visual analysis approach in the scope of the site of the image itself. The result of this study, greed depicted in the attitude of one poor family who has a major role in the Parasite.
References
Afniar, Aulia. (2019). Representasi Transgender (LGBTQ) dalam Media Massa. Jurnal Spektrum Komunikasi, 7 (2), 41-47.
Ahmad Zamzamy. (2019). Wacana Pertobatan Muslim Indonesia Di Media Digital. Jurnal Spektrum Komunikasi, 7(2), 64-72.
Bogdan, Robert & Steven J. Taylor. Introduction to Qualitative Research Methods 3rd Edition. New Jersey: Wiley.
Djauhari, Moch & Aulia Afniar. (2018). Medium Komunikasi Pariwisata Melalui Film Animasi: (Studi Kasus Analisa Isi Film Coco). Jurnal Spektrum Komunikasi, 6 (2), 59-66.
Hall, Stuart. (1997). Representation: Cultural Representatuons and Sygnifying Practices. London: Sage Publications Ltd
Ida, Rachma. (2011). Metode Penelitian Kajian Media dan Budaya. Surabaya: AUP
McQuail, Denis. (1987). Mass Communication Theory. London: Sage Publication
Pratista, Himawan. (2008). Memahami Film. Yogyakarta: Homerian Pustaka
Putri, I. W. (2013). Representasi Perempuan Muslim Indonesia Analisis Representasi Dalam Tiga Film Religi (Doctoral dissertation, Universitas Gadjah Mada).
Rachman, R. F. (2015). Spirituality through the Images of Nature in November Day at Mc Clures. NOBEL: Journal of Literature and Language Teaching, 6(1), 1-8,
Rachman, R. F. (2015b). Representasi Muslim Dalam Film-Film Produksi Hollywood (Analisis Dua Film Kathryn Bigelow: The Hurt Locker Dan Zero Dark Thirty), (Master Thesis, Universitas Airlangga).
Rachman, R. F. (2016). Representasi Islam Di Film Amerika Serikat. Dakwatuna: Jurnal Dakwah dan Komunikasi Islam, 2 (2), 1-12
Rachman, R. F. (2016b). Representasi Diskriminasi Etnis Tionghoa Dalam Film Babi Buta Yang Ingin Terbang. KANAL: Jurnal Ilmu Komunikasi, 2(2), 179-188.
Rachman, Rio Febriannur. (2018). Dakwah Intraktif Kultural Emha Ainun Nadjib. Jurnal Spektrum Komunikasi, 6(2), 1-9.
Rose, Gillian. (2001). Visual Methodologies: An Introduction to the Interpretation of Visual Materials. London: Sage Publication
Sobur, Alex. (2006). Semiotika Komunikasi. Bandung: Remaja Rosdakarya.