MOTION GRAPHICS SEBAGAI TEKNIK KOMUNIKASI DALAM IKLAN DI MEDIA SOSIAL
Kata Kunci:
Motion Graphics, Social Media Advertising, Audience Engagement, Visual Storytelling, Digital CommunicationAbstrak
Dalam era di mana konsumen dibanjiri dengan informasi di berbagai platform digital, komunikasi yang efektif menjadi sangat penting bagi merek yang ingin melibatkan audiens mereka. Studi ini mengeksplorasi peran motion graphics sebagai alat komunikasi yang menarik dalam periklanan, khususnya di lingkungan media sosial. Dengan menganalisis wawasan dari para profesional industri, penelitian ini menggali bagaimana motion graphics dapat menyederhanakan pesan yang kompleks, meningkatkan keterlibatan pemirsa, dan beradaptasi dengan lanskap konsumsi konten online yang terus berubah. Temuan penelitian menunjukkan bahwa motion graphics tidak hanya membantu menyampaikan pesan dengan lebih jelas, tetapi juga lebih efektif dalam menarik perhatian demografi muda yang cenderung menyukai konten visual yang dinamis. Selain itu, studi ini menyoroti pentingnya kreativitas dalam menyeimbangkan keterbatasan strategis, memastikan bahwa merek dapat menarik perhatian sambil tetap menonjolkan kesederhanaan. Pada akhirnya, penelitian ini menegaskan pentingnya mengintegrasikan teknik penceritaan visual yang inovatif ke dalam strategi periklanan guna membangun koneksi yang lebih kuat dengan audiens target serta mempertahankan relevansi dalam pasar yang kompetitif.
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