SHEREN VALENTIA; BANGUN, Cendera Rizky. Integrated Marketing Communications Implementation of Pegipegi to Boost the Purchase Intention During Pandemic: Case Study on PegipegiLagi’s Campaign. Jurnal Spektrum Komunikasi, [S. l.], v. 11, n. 3, p. 362–382, 2023. DOI: 10.37826/spektrum.v11i3.505. Disponível em: https://journal.stikosa-aws.ac.id/index.php/spektrum/article/view/505. Acesso em: 27 feb. 2024.