1.
Mustikasari RP, Dian Hutami Rahmawati, Heidy Arviani. The Effect of Jingle Exposure in Television Advertising on Brand Awareness in the Elaboration Likelihood Model. JSK [Internet]. 2023 Oct. 17 [cited 2024 Dec. 7];11(3):383-92. Available from: https://journal.stikosa-aws.ac.id/index.php/spektrum/article/view/533