Penerapan Peran Public Relation Dalam Media Digital PT.Lokatara Karya Indonesia
DOI:
https://doi.org/10.37826/digicom.v2i2.314Keywords:
Role of Public Relations, Digital MediaAbstract
The rapid development of technology creates a new media in society, namely digital. Digital media is currently one of the basic needs for the community, especially during the Covid-19 pandemic. Therefore, the public relations profession needs to follow these developments. This research use desciptive qualitative approach. The data is taken from the results of interviews and analysis of digital media PT Lokatara Karya Indonesia. The conclusion shows that the implementation of the public relations role of PT Lokatara Karya Indonesia in Digital Media has not been fully implemented. Of the four role theories proposed by Dozier & Broom, namely expert adviser (expert prescriber), communication facilitator (communications facilitator), problem solving process facilitator (problem solving process facilitator), and communication technician (communications technician), PT Lokatara Karya Indonesia only play two roles actively. The roles that are carried out maximally are Communication Facilitator and Communication Technician.
References
Abdullah, F. (2019). Fenomena Digital Era REvulusi Industri 4.0. Bandung: Universitas Pendidikan Indonesia.
Berenbang. (2021, Oktober 12). kemnaker.go.id. Retrieved from Kementrian Tenaga Kerja: https://kemnaker.go.id/news/detail/survei-kemnaker-88-persen-perusahaan-terdampak-pandemi-covid-19
Buckingham, D. (2008). Youth, Identity, And Digital Media. Cambridge: The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning.
Cahyaningsih, E. (2015). PERAN HUMAS DALAM RANGKA MEMBANGUN CITRA DAN MEMPROMOSIKAN SMK PGRI 1 SENTOLO KULON PROGO. Yogyakarta: Universitas Negeri Yogyakarta.
Denzin, N. K., & Lincoln, Y. S. (2011). Handbook of Qualitative Research. California: SAGE Publications, Inc.
Faishal, S. (2008). Format-format Penelitian Sosial. Jakarta: Raja Grafindo Persada.
Fauzi, R. (2017). PERUBAHAN BUDAYA KOMUNIKASI PADA PENGGUNA WHATSAPP DI ERA MEDIA BARU. Jakarta: Universitas Islam Al-Ihya (Unisa) Kuningan.
Gunawan, I. (2015). Metode Penelitian Kualitatif Teori & Praktik. Jakarta: Bumi Aksara.
Hajati, R. P., Perbawasari, S., & Hafiar, H. (2018). MANAJEMEN AKTIVITAS MEDIA SOSIAL AKUN INSTAGRAM. Meta Communication; Journal Of Communication Studies, 57-75.
Hakim, A. R. (2015). STRATEGI CITRA PERUSAHAAN (CORPORATE IMAGE) PADA PT.BANK SYARIAH MANDIRI, Tbk. Jakarta: Universitas Islam Negeri Syarif Hidayatullah.
Henslowe, P. (1999). Public Relations: A Practical Guide To The Basics. London: Kogan Page Limited.
Hermawati. (2017). STRATEGI MANAJEMEN HUMAS DALAM MEMBANGUN CITRA MADRASAH DI MADRASAH TSANAWIYAH NEGERI LUBUK PAKAM KAB. DELI SERDANG. Medan: Universitas Islam Negeri Sumatera Utara.
Juwito. (2008). PUBLIC RELATIONS. Surabaya: UPN PRESS.
.jpg)
