Social Media as a Promotional Media for Garut’s Celebrities During the Covid-19 Pandemic
DOI:
https://doi.org/10.37826/spektrum.v11i1.237Keywords:
Instagram, Social Media, Pandemic, Promotions, CelebgramAbstract
The development of communication and information technology has brought society into a new media era where every individual can communicate via the internet. The internet also gave rise to many online-based media, one of which is Instagram which is currently popular. Instagram social media raises many new phenomena, one of which is the celebrity phenomenon. This phenomenon has become a popular trend even. The purpose of this study was to find out the motive and the meaning of the actors of celebgram activities and their benefits as a promotional media on Instagram social media during this pandemic. The research approach used in this research is descriptive qualitative by using phenomenological research methods, so that in this study the priority is based on the experience of the informants. The data entered is data from interviews, observations on the research subject's Instagram account. The results of the study show that the meaning of celebgram activities as promotional media on Instagram social media during a pandemic is interpreted by sources as one of their efforts to be known by people as unique and creative figures through photo activities they upload on Instagram. This is motivated by their desire to share their hobbies and skills. The use of a platform that is easily accessible to all groups is seen by them as useful for getting endorsements, new friends, relations, money and work of course, especially activities during a pandemic, of course, will be different from activities before the pandemic.
Keywords: Instagram; Social media; Pandemic; Promotion; Celebgram.
References
Boyd, D. M & Ellison, B. N. (2008). Social Network Sites: Definition, History and Scholarship. Journal Of Computer-Mediated Communication. 13(1).
Bungin, B. (2017). Penelitian Kualitatif. Jakarta: Kencana.
Din, A. M., & Nurhadi, Z. F. (2012). metode penelitian kualitatif. Bandung: Alfabeta.
Miles, M.B & Huberman A.M. 1984, Analisis Data Kualitatif. Terjemahan oleh Tjetjep Rohendi Rohidi. 1992. Jakarta : Penerbit Universitas Indonesia
M. Nisrina. (2015). Bisnis Online Manfaat Media Sosial Dalam Meraup Uang. Yogyakarta : Kobis.
Nugraha, A. R. N. (2020). Social Media Management Peace Generation Indonesia In Order To Campaign Values Of Peace. Jurnal Spektrum Komunikasi, 8(1), 58 - 77. https://doi.org/10.37826/spektrum.v8i1.65
Nurhadi, Z. F. (2015). Teori-Teori Komunikasi. Bogor: Ghalia Indonesia, Cet. Pertama.
Nuraeni, D. S. (2019). Pemanfaatan Media Sosial Sebagai Media Promosi (Studi Deskripif pada Happy Go Lucky House). Jurnal Common, Volume 3, No. 1, Juni 2019, 71-80.
Patria, G. H. (2018). Pengaruh Endorsement Selebriti Instagram Terhadap MInat Beli Remaja Putri. Volume 4, No. 1, 2018, 33-41.
Prasetya Widodo, H. (2020). Use Of Social Media By The Tourism And Culture Office Of Malang Regency To Increase The Number Of Tourist Visits In Malang Regency. Jurnal Spektrum Komunikasi, 8(1), 94-103. https://doi.org/10.37826/spektrum.v8i1.71
Purbohastuti, A. W. (2017). Efektivitas Media Sosial Sebagai Media Promosi. Vol. 12, No. 2, Oktober 2017, 212-231.
Puspitarini, D., & Nuraeni, R. (2019). PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PROMOSI. Jurnal Common, 3(1), 71-80. https://doi.org/10.34010/common.v3i1.1950
Indika, D. R. (2017). Media Sosial Instgaram Sebagai Sarana Promosi Untuk Meningkatkan Minat Beli Konsumen. Volume 01, No. 01, Juni 2017, 25-32.
Sugiyono. (2012). Metode .Penelitian Pendidikan (Pendekatan Kuantitatif, Kuaitatif, dan R&D). Bandung: Alfabeta.
Sukma Alam. (2020). the Role of Influencer as Persuasive Communication for Covid-19 Prevention. Jurnal Spektrum Komunikasi, 8(2), 136-148. https://doi.org/10.37826/spektrum.v8i2.106
