Framing Analysis of the Free Meal Program Reporting by Prabowo and Gibran in the Mass Media, Kompas.com and Suara.com, 2024

Framing Analysis of the Free Meal Program Reporting by Prabowo and Gibran in the Mass Media, Kompas.com and Suara.com, 2024

Authors

  • Maghiesswara Bayu Witcaksono Jati Stikosa - AWS (Almamater Wartawan Surabaya)
  • Athok Murtadlo S

Keywords:

News, Framing, Free Lunch Program

Abstract

This study analyzes the free lunch initiative initiated by Prabowo Subianto and Gibran Rakabuming Raka by examining public coverage regarding the program's effectiveness and benefits. The study examined news reports from Kompas.com and Suara.com regarding the free lunch program. The program stems from the vision, mission, and work plan of candidate pair number 2, Prabowo and Gibran, which will be implemented if they are elected and confirmed as President and Vice President of the Republic of Indonesia for the 2025–2029 period.

 

The study used qualitative descriptive analysis methods to explore the program's impact

 

on social welfare, how Kompas.com and Suara.com packaged news about

 

the free lunch policy by candidate pair number 2, and the communication policies and programs presented to the public during the program's implementation. This study also examined how the mass media packaged and broadcast news related to the program to their audiences. The study revealed that Kompas.com and Suara.com adopted different framing approaches in covering the free lunch program. Kompas.com tends to employ a more in-depth and balanced framing, both when covering public debates and when discussing the political implications of the program at cabinet meetings. This allows readers to critically understand issues from multiple perspectives. Suara.com, on the other hand, focuses more on social media dynamics and a single narrative, which is effective in drawing attention to viral issues but lacks comprehensive policy analysis. Nevertheless, both media outlets maintain a neutral role by reporting on various perspectives without taking sides.

Author Biography

Athok Murtadlo S

<span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">This study analyzes the free lunch provision initiative initiated by </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">by Prabowo Subianto and Gibran Rakabuming Raka by examining </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">news delivered by the public regarding the effectiveness and benefits </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">This study examines news from Kompas.com and Suara.com </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">regarding the free lunch program. The program stems from the vision, mission, </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">as well as the work plan of candidate pair number 2, Prabowo and Gibran, which will </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">carried out if they are elected and ratified as President and Deputy </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">President of the Republic of Indonesia for the 2025–2029 period. </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">The research uses a qualitative descriptive analysis method to </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">exploring the impact of the program on social welfare, Kompas.com's method </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">and Suara.com packages news regarding the free lunch policy </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">by candidate pair number 2, as well as communication and policy policies </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">programs that are displayed to the public during the implementation of the program. </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">This research also examines how the mass media packages and </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">broadcast news related to the program to the public. </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">Research results show that Kompas.com and Suara.com have a different approach </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">Different framing in covering the free lunch program. Kompas.com </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">tend to use more in-depth and balanced framing, both when </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">covering debates in society as well as discussing the political implications of </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">the program at the cabinet meeting. This allows readers to </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">critically understand issues from various perspectives. On the other hand, Suara.com </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">more focused on social media dynamics and a single narrative, which is effective in </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">draws attention to viral issues but provides little policy analysis </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">comprehensive. However, both media continue to run </span></span><li class="show"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">neutral role by reporting various existing perspectives, without taking </span></span><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;"><span dir="auto" style="vertical-align: inherit;" data-mce-style="vertical-align: inherit;">sides.</span></span></li>

References

Ardianto, E., Komala, L., & Karlinah, S. (2015). Komunikasi Massa:Suatu Pengantar (Edisi Revisi). Simbiosa Rekatama Media.

Arikunto, S. (2010). Prosedur penelitian: Suatu pendekatan praktik.Rineka Cipta.

Butsi, F. I. (2019). Mengenal analisis framing: Sejarah dan metodologi. Jurnal Ilmiah Ilmu Komunikasi Communique, 1(2), 52–58.

Efendi, E., Taufiqurrohman, A., Supriadi, T., & Kuswananda, E. (2023). Teori agenda setting.

Jurnal Pendidikan Tambusai, 7(1), 1715–1718.

Habibie, D. K. (2018). Dwi fungsi media massa. Interaksi: Jurnal Ilmu Komunikasi, 7(2), 79.

Hadi, I. P., Wahjudianata, M., & Indrayani, I. I. (2020). Komunikasi massa. CV. Komunika Media.

Hajad, V. (2018). Media dan politik (Mencari independensi media dalam pemberitaan politik).

SOURCE: Jurnal Ilmu Komunikasi, 2(2).

Harahap, T. A., & Harahap, A. (2025). Analisis Framing Pemberitaan Pemilu Presiden 2024 di Media Online Detik. com Periode Bulan

Februari. Santhet (Jurnal Sejarah Pendidikan Dan Humaniora), 9(1), 229-240.

Hendra, T. (2019). Media massa dalam komunikasi pembangunan. Jurnal At-Taghyir, 1(2), 136–152.

Hendryadi, H., Tricahyadinata, I., & Zannati, R. (2019). Metode penelitian: Pedoman penelitian bisnis dan akademik. LPMP Imperium.

Herlina, S., Boer, R. F., Fasadena, N. S., Kede, A., Kahfi, M. A. M., & Deryansyah, A. D. (2023). Pengantar Ilmu Komunikasi. Basya Media Utama.

Herman, R. N., & Harun, M. (2018). Jurnalistik praktis. Syiah Kuala University Press.

Kim, H., Sefcik, J. S., & Bradway, C. (2016). Characteristics of qualitative descriptive studies: A systematic review. Research in Nursing & Health, 39(4), 118-128.

Kurnia, S. D., & Yahya, A. H. (2023). Konstruksi Pemberitaan Tragedi Kanjuruhan (Analisis Framing Di Detik. Com). Jurnal Ilmu Sosial,

Humaniora dan Seni, 1(2023), 166-86.

MA'RUF, A. A., Kartinawati, E., & Wisudawanto, R. (2019). Netralitas Kompas TV dan Net TV dalam Pemberitaan Kasus First Travel (Analisis Isi Berita First Travel di Kompas TV dan Net TV Periode Maret Hingga Mei 2018) [Disertasi doktoral, Universitas Sahid Surakarta].

Mahyuddin, M. A. (2019). Sosiologi Komunikasi: (Dinamika Relasi Sosial di dalam Era Virtualitas). Penerbit Shofia.

McQuail, D., & Deuze, M. (2020). McQuail's media and mass communication theory. Sage Publications.

Muharrom, F., Feriyanti, O. P., & Radivan, Z. (2025). Analisis Framing Pemberitaan Indonesia Gelap Pada Media Online CNNIndonesia. Com Dan Tempo. Co (Analisis Framing R Entman). Jurnal Komputer, Informasi dan Teknologi, 5(1), 14-14.

Nur, E. (2021). Peran media massa dalam menghadapi serbuan media online. Majalah Semi Ilmiah Populer Komunikasi Massa, 2(1).

Oktarina, Y., & Abdullah, Y. (2017). Komunikasi dalam perspektif teori dan praktik. Deepublish.

Prayogo, M. D. (2025). ANALISIS FRAMING BERITA SUSU IKAN SEBAGAI PENGGANTI SUSU SAPI PADA KEBIJAKAN PROGRAM MAKAN BERGIZI GRATIS DALAM MEDIA DETIK. COM DAN TEMPO. CO. Dalam PROSIDING SEMINAR NASIONAL MAHASISWA KOMUNIKASI (SEMAKOM), 3(2), 332-336.

Qorib, A., Saragih, M. Y., Sag, M. I., & Suwandi, S. P. (2019). Pengantar jurnalistik. Guepedia.

Romli, A. S. M. (2018). Jurnalistik online: Panduan mengelola media online. Nuansa Cendekia.

Sahir, S. H. (2021). Metodologi penelitian. Penerbit KBM Indonesia.

Shoemaker, P. J., & Reese, S. D. (2013). Mediating the message in the 21st century: A media sociology perspective. Routledge.

Silalahi, A. D. (2020). Aktualisasi Yuridis Visi Dan Misi Presiden Dan Wakil Presiden Republik Indonesia Melalui Sistem Perencanaan Pembangunan Nasional. Jurisprudentie: Jurusan Ilmu Hukum Fakultas Syariah Dan Hukum, 7(2), 185-204.

Silvia, I., Perwirawati, E., Simbolon, B. R., & Sos, S. (2021). Manajemen media massa. Scopindo Media Pustaka.

Sosiawan, E. A., & Wibowo, R. (2020). Kontestasi berita hoaks pemilu presiden tahun 2019 di media daring dan media sosial. Jurnal Ilmu Komunikasi, 17(2), 133–142.

Suherdiana, D. (2020). Jurnalistik kontemporer. CV. Pustaka Setia.

Suherman, S. (1995). Media massa dan perpustakaan. BACA: Jurnal Dokumentasi dan Informasi, 20(3–4), 13–19.

Triana, F. R. D., & Amali, M. T. (2024). Analisis framing pemberitaan program kerja makan siang gratis prabowo-gibran dalam media online liputan6. com dan republika. co. id. Jurnal Ilmu Sosial dan Ilmu Politik (JISIP), 13(3), 603-614.

Ummah, A. H. (2022). Manajemen industri media massa. Syiah Kuala University Press.

Zakariah, M. A., Afriani, V., & Zakariah, K. M. (2020). METODOLOGI PENELITIAN KUALITATIF, KUANTITATIF, ACTION RESEARCH, RESEARCH AND DEVELOPMENT (R n D). Yayasan Pondok Pesantren Al Mawaddah Warrahmah Kolaka.

Zuana, M. M. M. (2021). USING DOKUMEN.ǁ. ANALISIS DATA PENELITIAN MANAJEMEN, 133.

CIPS. (n.d.). Dilema program makan siang gratis: Antara manfaat dan tantangan. https://www.cips-indonesia.org/post/dilema-program-makan-siang-gratis-antara-manfaat-dan-ta ntangan?lang=id

CNBC Indonesia. (2023, 10 November). Prabowo janjikan makan siang gratis, begini hitungan biayanya.https://www.cnbcindonesia.com/research/20231110145914-128-488093/prabowo-janj ikan-makan-siang-gratis-begini-hitungan-biayanya

CNBC Indonesia. (2024, Februari). Prabowo pamer "jurus" jaga stabilitas rupiah di depan 100 ekonom RI [Video]. YouTube. https://www.youtube.com/watch?v=CPiedQsj8VM

Katadata. (2023, 27 Desember). Inilah media yang paling dipercaya warga Indonesia pada 2023 ada favoritmu?. https://databoks.katadata.co.id/media/statistik/1c1e7d566a730a9/inilah-media-yang-paling-dipe rcaya-warga-indonesia-pada-2023-ada-favoritmu

Kemendikbudristek. (2023). Ada 53,14 juta murid di Indonesia pada 2023/2024. DataIndonesia.id.https://dataindonesia.id/pendidikan/detail/kemendikbud-ada-5314-juta-murid-di-indonesia-pada-20232024

Kompas.com. (2024, 15 Februari). Pro kontra program makan gratis Prabowo-Gibran di masyarakat.https://megapolitan.kompas.com/read/2024/03/01/17011561/pro-kontra-program-m akan-gratis-prabowo-gibran-di-masyarakat

MNC Trijaya. (2024, 21 Februari). Pengamat kritik program makan siang gratis. Mnctrijaya.com.https://www.mnctrijaya.com/news/detail/64108/pengamat-kritik-program-mak an-siang-gratis

Stikes Husada Borneo. (n.d.). Program makan siang gratis: Manfaat dan tantangan. https://stikeshb.ac.id/program-makan-siang-gratis-manfaat-dan-tantangan/#:~:text=Makan%20 siang%20gratis%20merupakan%20program,namun%20juga%20menghadapi%20beberapa%20 tantangan

Suara.com. (2024, 20 Februari). Pro kontra program makan siang gratis dibahas di rapat kabinet Jokowi. https://www.suara.com

Suara.com. (2024, 2 Maret). Bela Program Makan Siang Gratis, Chef Arnold Langsung Trending karena HalIni. https://www.suara.com/entertainment/2024/03/02/163000/bela-program-makan-siang-gr atis-chef-arnold-langsung-trending-karena-hal-ini

Tempo.co. (2024, 6 Februari). 4 Tujuan utama program makan siang gratis ala Prabowo. https://www.tempo.co/ekonomi/4-tujuan-utama-program-makan-siang-gratis-ala-prabowo-819 28

Tempo.com. (2024, 5 Maret). Kronologi penetapan makan bergizi gratis yang semula Rp15.000 menjadi Rp10.000. https://www.tempo.co

We Are Social & Kepios. (2024). 10 media online yang paling banyak digunakan warga Indonesia 2024. DataIndonesia.id.https://databoks.katadata.co.id/media/statistik/4b024acf115a988/10-media-on line-yang-paling-banyak-digunakan-warga-indonesia-2024

Downloads

Published

2025-10-31

Issue

Vol. 5 No. 4 (2025): Edisi Oktober 2025

Section

Articles